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Price your handmade products in three steps
A short path for makers who sell on Etsy, at craft fairs, or wholesale. Have one product in mind and your supply receipts nearby.
The three steps
Each step builds on the last. The calculator does the math, and every formula is published on our How We Calculate page.
Gather your real costs
List the materials and packaging that go into one item, the minutes it takes to make, and the monthly costs you cannot tie to one product, such as tools, booth fees, and software.
Run the calculator
Enter your costs, an hourly rate you would accept, and a target margin. The calculator shows a retail price, a wholesale price, and what Etsy and craft fair fees leave you.
Check the market, then decide
Type in what similar items sell for. Market check shows what you would earn per hour at that price, so you can raise the price, cut a cost, or rethink the product.
Four terms worth knowing first
Most pricing mistakes come from mixing these up. Each one has a small example you can check.
Cost of goods sold (COGS)
The direct cost of the items you actually sold: mainly the materials and supplies that go into each product.
Wax $2.40 + wick $0.20 + jar $1.50 = $4.10 per candleMarkup vs margin
Markup is profit as a share of cost. Margin is profit as a share of the price. They are not the same number.
Cost $10, price $20: 100% markup, 50% marginOverhead
Business costs that are not tied to one item, such as tools, booth fees, website and software. Spread them across the items you make.
$60 a month over 120 items = $0.50 per itemWholesale price
What you charge a shop that resells your product. Shops usually need room to double it, so your retail price has to cover both.
Retail $24, wholesale $12Start from an example product
Open the calculator with sample numbers already filled in, then swap in your own costs. Sample numbers are examples, not market prices.
Candle example
8 oz soy candle with jar, wick, and fragrance.
Open with example numbersSoap example
Cold process bar soap from a full batch.
Open with example numbersCrochet example
A larger crochet piece with many labor hours.
Open with example numbersJewelry example
Beaded or wire jewelry with small parts.
Open with example numbersReady to price your first product?
Free, no signup. Your numbers stay in your browser.